The last version of the website has actually lasted quite well compared with some of the others we've built. Even in between the last version and this one we built two more or less complete sites that just weren't right to go live with.
This one was pretty much fully designed in an afternoon, tweaked over a few days and then left to mature for a couple of weeks. When you go back to a design and you still like it as much as you did the first time you saw it then you know you've got a keeper.
There are still things that we need to add in terms of functionality and that'll get done over the next couple of weeks. We've started building a nice library of video tutorials for Joomla so we'll have a section for those on the site. We're also building a demo site that we'll give people the opportunity to log into and have a play so that they can see how powerful this system is. We've got so much experience with Joomla now that we know what extensions to us for just about any case we come across.
The thing we're going to start really hammering home to people in the near future is the power of stats. Intelligence about the way that your site works is paramount. Look at Tesco. They give you a loyalty card because they want to know every intimate detail about your life. The information they gather from your loyalty card enables them to market to you specifically. Whether you have a cat so they can market a different brand to you. If you've been buying Lemsip then they'll sell you cold prevention products. Bought a lot of toilet rolls this week? They'll send you a voucher for Immodium next week.
You see, no matter what you do, they know.
The intelligence you can gather about your site is no different and we have the tools that you'll need to do it effectively.
